A website is a key element of marketing for all businesses, no matter how big or small. It connects you with your audience, keeping your current customers engaged and informed, and spreading the word about your business to new consumers.
In order for your website to help your business, it needs to tell consumers pertinent information, including who you are and what types of products and/or services you offer. If it is designed properly, your website should turn visitors into customers, thereby boosting your sales and your overall success. By the same token, a poorly designed site can be detrimental to your success. It can drive customers away, decrease your sales, and slump your business.
Because long island website design is so important, being aware of flaws is vital to your success. Here’s a look at some of the top web design fails that could be negatively impacting your business…
A Confusing, Cluttered Homepage
The layout of your homepage is so important. From this page, visitors should be able to tell what your business is about, and what it has to offer them. It should have an attractive layout and clear purpose.
If your homepage is cluttered and confusing, visitors are more than likely going to click off your site and take their search elsewhere (like your competitors that have an attractive, clear and easy to digest homepage.)
Minimal Browser Compatibility
There are a myriad of browsers that visitors will use to access your website. If your site has minimal compatibility, you will definitely lose prospective clients. It will also hurt your search engine optimization. If that previous sentence means nothing to you, get in touch with an seo company long island.
Your site needs to be optimized to suit the speed and functionality of all browsers, including mobile devices. This will ensure that all visitors will be able to properly access and interact with your website.
The most successful websites have a simple layout that is easy on the eyes. Navigation bars should be located horizontally across the top or bottom of the screen, or vertically along the left or right. Images should be pleasing and not too loud. The color scheme should be appealing; two or three colors is ideal, anything more will be too distracting and confusing.
Simply put: If the layout of your site is unattractive, you can bet that it – and your business – isn’t going to appeal to your targeted audience.
Lack of SEO
Even the most beautifully designed website may not be difficult to find on the Internet. Why? – Because there are countless websites. If your site lacks search engine optimization (SEO,) you will more than likely get lost in the sea of the search results.
To ensure your website gets found, work with a long island seo make sure your site is optimized for search the various search engines. Content should include relevant keywords, but shouldn’t be ‘keyword-stuffed;’ images should have unique tags and meta titles; even videos that you may have on your site should be optimized.
Not Client Focused
Sure, you may have an idea of what you want your website to look like; but your idea may not appeal to your visitors, or they may not understand the message that you are trying to convey.
Your site must be designed to appeal to your client’s perspective. If it doesn’t, you will drive your targeted audience away.
A professional and highly skilled web design company will be able to help you repair any of these issues, and ensure your website will do its job: Increase your business and your success.